If you’re not sure where to start when it comes to choosing the right signage for your business, you’re not alone. Signage has a powerful impact on branding and customer behavior. According to research, six in ten Americans make assumptions about a business based on its signage, and a whopping sixty-six percent of those consumers have made a purchase based on a sign’s appearance. That means that businesses are losing money without adequate signage.
Colors also affect customer response. A contrasting color will attract more customers than a neutral one. Blue conveys professionalism and dependability, which is why politicians wear it in their ties. Red, on the other hand, conveys excitement and passion, which is why many restaurants use it in their logos. If you’re looking for a custom sign, contact Arlington Sign Company, where they have been refining their concept for years.
The benefits of quality custom business signs are obvious. Quality signs encourage consumers to visit your business, which in turn generates sales. Signs with your company’s logo, signature typography, colors, and graphical accents contribute to a cohesive branding environment. In addition, custom signs can be a powerful word-of-mouth marketing tool, influencing more than three out of four consumers to tell others about their local store.
Signs can serve many different purposes for your business. They can be branded or functional, depending on their design and function. For example, if you sell furniture, you can use a sign to advertise your new collection of rugs, which will attract more customers. ADA signs and wayfinding signage can also be branded, so it makes sense to include a company logo in these displays. These signs can help you achieve your business goals!
Custom interior signs can tell your business story and set you apart from the competition. They can reinforce your brand and your values to your customers and make you look professional. By working with a high-quality signage maker, you’ll get beautiful and effective signage that’s sure to attract potential customers. There are numerous other benefits to custom interior signage. Aside from creating an impression in your customers’ minds, custom signs can also help your business grow.
While there are no definitive signs of scaling up, there are some indications of scale-up. Obviously, not all of these are concrete, but if your business is exhibiting several of these signs, you should consider scaling up and evaluating your options. While scaling-up involves risk, it can also bring you to new heights. So if you’re ready to take your business to the next level, don’t hesitate to consider a plan for scaling-up.